When reading restaurant reviews, one notices that the décor is often one of the aspects mentioned by the author. Beyond the dishes and the gastronomic aspect, the layout and the décor are also part of the customer experience. We can therefore definitely confirm that the décor of a restaurant has an impact on customer satisfaction.
That said, what level of importance does this characteristic carry, and what efforts should be devoted to the layout of a restaurant? Opinions are divided on this subject, which makes this all the more interesting to explore.
The first impression: convince the customer as soon as they walk in the door
Not everyone accords the same importance to the décor that surrounds them. However, unless they’re blind, even the people who are the least sensitive to the aesthetic aspects of a place form part of their first impression by judging its layout. Don’t forget that, well before eating, customers are exposed to the furniture and decorative accessories in the restaurant. These are therefore some of the first elements that serve to convince them – consciously or unconsciously – that they’re in an interesting place.
The Colour Choice in a Restaurant
Scientific studies have proven to what extent colours can influence our mood and our way of analyzing things. Colours are associated with different emotions and can cause strong reactions in people, even unconsciously. It should come as no surprise, therefore, that “warm” shades evoke heat and tend to open up the appetite. However, “cold” shades shouldn’t be overlooked. These can be used to create a modern look that appeals to many people. In addition, the dishes can be highlighted by this type of colour.
The layout of the restaurant: a question of comfort and aesthetics
The way the furniture is arranged in the space affects both the customers and the employees of the restaurant. Customers won’t appreciate having to weave in and out of tables, or any other movement that would make them uncomfortable. The same goes for the employees, whose mood can be influenced by the décor and layout of the restaurant.
In addition, the furniture and accessories must be chosen according to their aesthetics, but also their ergonomics. For example, beautiful but uncomfortable chairs will ensure that customers will want to leave faster.
The Role of Décor in the Ambiance
The ambiance of the restaurant is another criterion that’s highly prized by customers. This can make all the difference between a pleasant evening and a mundane evening. Even when the meal is extraordinary, if the ambiance is bad or boring, the customer can come away with a worse impression of the place.
Décor plays a major role in the ambiance of a restaurant. Let’s take the previous point as an example: that layout and furniture choice affect people’s moods. Indeed, certain layouts are more conducive to parties, while others instill a form of intimacy in each table. It’s no exaggeration to say that the decisions made with respect to the décor are therefore fundamental when it comes to the atmosphere that will subsequently rule in the restaurant.
This means that, when making plans regarding the décor of the space, it’s important to take this factor into account. You should also think about satisfying the type of customer that will be targeted by the restaurant. A bold design won’t appeal to a more conservative clientele, while overly busy décor will create a feeling of suffocation in others.
Create Décor That Builds Customer Loyalty
When all is said and done, the point to remember is that the décor in a restaurant can indeed affect customer satisfaction. With respect to layout choices, it’s necessary to know how to target the type of person that you want to attract and the type of personality that you want to give to the place. All this must, of course, be accompanied by quality dishes that will convince your customers even more and make them come back again and again.